Digital Marketing Trends For 2019:
Digital marketing, basically put, cannot be ignored. No one is disputing the control of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and boost the demand for the products or services that they offers. But times have changed, and while the need for marketing is still important, where that marketing is most useful has changed a lot.
When it comes to marketing technology it is essential to be ahead of the curve when adopting trends. Now we are going to look at the landscape of Martech as we move closer to the new year to help you beat that curve. I’m going to give you the top Martech trends that will be prominent in 2019 to continue our trends series that Dave Chaffey kicked off earlier this month.
1. Google voice search is going to rise:
Almost 1/3rd of the 3.5 billion searches performed on Google everyday are voice searches, with Google personal assistant devices leading the way.
The advances made in recent years in the fields of natural languages processing, conversation interfaces, automation and machine learning and deep learning processes have enabled virtual assistants to become increasingly intelligent and useful.
Google voice search differs from the typical desktop or mobile search. When you open Google on your browser and type in your search query, you’ll see 100s of pages of search results. It’s not that hard to be one of them.
When you ask to Siri a question, it will give you just a few results. More often than not it will only give you one result. If your website is one of them, the CTR can potentially be much higher. However, it needs to be there in the 1st place. Therefore, tailoring your SEO strategy for voice search is crucial.
Ways you can do this is make your search phrases more conversational and less like written terms. Often written searches are just keyword bundles. digital marketing trends for 2019
Think what your customers might speak, rather than type when making an enquiry. It also makes sense to start writing in a more conversational tone to develop content that better aligns with voice search.
2. Will Increase Use of Chatbot
Chatbots are just a specific form of software that acts as a virtual “concierge,” communicate with users and assisting them in completing their goals. digital marketing trends for 2019
Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible.
Chatbots are already used extensively in Facebook, by the 10 of thousands for different tasks. Everything from providing weather reports to automating some basic customer support functions can be simply handled by sophisticated software.
Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. Their effectiveness in 2018 is already showing a significant increasing in usage and that use is likely to be continue growing for digital marketing in 2019. digital marketing trends for 2019
3. Video is going to be at the top of the three:
Video is still winning the race of most successful medium of marketing in 2018 and this is set to continue into 2019, and most people would rather watch a video than read a blog post. This makes sense, because the average attention span of consumers is short. digital marketing trends for 2019
Live video has been a la rge factor in marketing because it directly connects engaged consumers to products and services. If you want to catch consumer attention then you will most likely find them on social media platforms. Platforms like Facebook, Youtube Live have given marketers the opportunity to be in the face of their target market.
4. Email Is Getting More Personalized
Email continues to be a most important channel of communication, with billions still using it for personal, professional, commercial, industrial, legal, scientific, and education purposes. In others words, email is here to stay and email marketing itself continues to be important. digital marketing trends for 2019
However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2019. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final “trigger” to motivate an action, especially when combined with your remarketing techniques.
5. Instagram is popular with the childrens
Fortunately for Facebook, their maximum threat is no threat at all since they bought Instagram. The image and video-based social media platform is optimized to make it very easy for users to share photos and videos from their phone, which is now the most pervasive computing device in the world & rapidly growing as the computer of choice for the general public. digital marketing trends for 2019
Instagram’s meteoric rise has already passed one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms in the world and perhaps more importantly, much of its user-base is the popular younger demographic, especially under 30, that Facebook is losing, due to its reputation as the social media platform for “old people.” digital marketing trends for 2019