5 Secrets Techniques of Video Marketing
Is it viral yet? Is it so?
Going viral should never be the goal of your video marketing campaign, the expression itself has seemed to have taken off this year. It has even exploded the marketers. Lots of stats have been in the hot discussion speaks that video marketing accounts for 69% of all consumer traffic, mobile video ads are expected to grow 5 times faster than the desktop, and landing pages with video are expected to lead to 800% more conversion.
Well, if this is the scenario, it is better to use the best practices that ensure your video marketing campaign that can smash your expectations and boost your social media forward. Below are discussed some of the best tips that will compel and inspire you to create an actionable online video.
1. Center it Around The Story, Not The Sale
There are bunches of sales clutter online that are very annoying and repelling the customers. Don’t let your brand become a part of it- instead, your video should focus on the story and not the sale. Like written content marketing the same rule applies for video marketing- stress on the value that you are providing to your customers. Make use of the emotive power of the video by attracting the customers need and hidden desires.
2. Make it the Best 10 Seconds
One-fifth of the customers will move out of the videos within 10 seconds. Short, crisp and to the point are what that is advised by the video experts. Try to ignite the spark in your audience’s curiosity by engaging them with questions and teasers. Your video should immediately convey the answer to the audiences as to why they should watch your video?
3. Lighten up and Stop Being so Boring!
Videos that are a pure marketing stuff don’t get viral because they seem boring to the viewers. So the question is what your audience expects to watch? They want to laugh their heart out, they want to feel enlightened, they want to get out of their boring life and forget about their realities. Therefore, humor works well with video. If you are taking aensure bringing in these elements in your videos for better effects.
4. Optimize for search- tag it up
There are ample of ways to make your videos get found easily in search engines. The important thing you should do to derive the maximum SEO value from your videos is to host it on your own domain. The video should be embedded to get more inbound marketing links.
5. Educate and Prove Yourself
Do you know the fact that 65% of the customers are video learners? One of the effective and powerful methods is to use the video marketing campaigns to educate your audiences. You can teach your customers how to use the products? Or can create a webinar to showcase the industry knowledge etc.
Hence, following these 5 tips, you can create a successful video marketing campaign. These are the secret formulas that have given thethe power to provide a quality service to their clients.